Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Italy in Q4 2023

In Q4 2023, the delivered meal kits and specialty foods category on iOS in Italy saw diverse trends across the top 5 apps, as revealed by Sensor Tower data. Here’s a closer look at the performance of each app:

Vivino: Buy the Right Wine experienced significant growth in multiple areas. Downloads surged, especially in December, peaking at nearly 8K in the week of December 25. Revenue showed a similar upward trend, reaching approximately $422 in the same week. Weekly active users increased steadily, culminating in around 38K by the end of the quarter.

HelloFresh: Meal Kit Delivery maintained a more stable performance. Downloads remained relatively consistent, with a slight dip in mid-December before a minor recovery to 317 by the week of December 25. Weekly active users hovered around the 9K mark throughout the quarter, showing some fluctuations but ending the year on a stable note.

Factor_ Prepared Meal Delivery had a modest performance in terms of downloads, which saw a notable spike to 85 in the final week of the quarter. Weekly active users followed a similar pattern, increasing to 122 by the end of December, indicating growing interest towards the year-end.

EveryPlate: Cooking Simplified showed minimal activity in terms of downloads, with numbers remaining in the single digits for most of the quarter. Weekly active users saw a slight decline, ending the quarter with 44 active users, reflecting a steady but small user base.

eMeals - Healthy Meal Plans had very low download numbers, with only a few downloads recorded in the weeks of November 20 and December 25. The data for weekly active users was not available, suggesting minimal user engagement during this period.

For more detailed insights and trends, visit Sensor Tower.